Social Media Expert, Mari Smith, Discusses 'The New Relationship Marketing' on The Actuation Zone Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) November 01, 2011

Mari Smith, author of 'The New Relationship Marketing, How to Build a Large, Loyal, Profitable Network Using the Social Web,' was interviewed on The Actuation Zone? Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.'

The entire interview can be heard at http://actuationzone.com/2011/10/the-new-relationship-marketing-not-just-one-to-one/.

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of 'Facebook Marketing: An Hour A Day' and her new book 'The New Relationship Marketing' was just released. Fast Company describes Smith as ?a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.? Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter.

In the radio interview, Smith discussed the latest trends in marketing and how new relationship marketing techniques help companies more effectively engage customers. She also revealed the biggest mistakes businesses make in their social technologies, where businesses should be prioritizing their marketing investments this year, and how businesses can stand out among all the competing demands for customer attention.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on the Contact Talk Radio Network and on KRWM 106.9FM HD3 in Seattle, WA at 8am Pacific time on the 2nd and 4th Fridays of every month. Host, Brett Clay, interviews authors, scholars, and practitioners that provide thought-leading information about how listeners can grow in their businesses and their lives. A complete library of shows may be listened to on-demand at ActuationZone.com. Subscription links, announcements, and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.ChangeLeadershipGroup.com.

About Mari Smith

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. With her popular blog at MariSmith.com, and her large, loyal following on both Facebook and Twitter, Smith is considered one of the top resources and thought leaders in the world of marketing.

http://www.RelationshipMarketingBook.com

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ZingCheckout Announces New ?Social Listing Pages? For Merchants Using Social Media Digital Receipts

Santa Monica, CA (PRWEB) January 27, 2012

ZingCheckout Inc., announced today that it has launched a new feature of its web based ZingCheckout software; Social Listing Pages. This new feature automatically creates social media enabled web pages for users of its software. These pages are designed to consolidate all of a merchant?s online social links such as Yelp?, Websites, Patch?, Local Listings, etc. into a single location that will help the merchant rank higher on search engines like Google. An example Social Listing Page can be seen at retailer Red Clothing at http://www.zingcheckout.com/b/red-chapter-clothing_knott-s-berry-farm/.

?While our personal lives are consumed by the social web, business software is really just starting to make this shift,? said Nate Stewart, CEO of ZingCheckout. ?It?s exciting to build technology that has a profound influence on connecting businesses with customers. This helps grow the economy a lot quicker.?

ZingCheckout.com is a web based point-of-sale solution that offers merchants a quick and simple solution for their POS needs. Unique to ZingCheckout.com is a digital receipt feature that includes social media links to sites such as FaceBook? and Twitter?. A customer can now request a merchant print a receipt, send it to their email account or text it to their cell phone. To share the shopping experience with friends, customers simply click a button on the digital receipt.

?In the early days of the internet, people were reluctant to believe it was useful,? said Mike Townsend, COO of ZingCheckout Inc. ?Now, our largest challenge is explaining to business owners how revolutionary web based software is, in part because it is evolving so quickly.?

ZingCheckout?s digital social media receipts have solved the ?missing link? merchants have been searching for when trying to attract customers to their social media sites. Social Listing Pages expand this even more by automatically building a great social media site for those merchants. Every receipt produced by a merchant now becomes an effective social media marketing tool that helps them increase their marketing reach at no additional cost.

About ZingCheckout, Inc.

ZingCheckout Inc., provides web based (SaaS) point-of-sale software. ZingCheckout technology can be used immediately by merchants needing a quick and easy POS solution. ZingCheckout Inc., also licenses its technology to other POS software companies to provide their solutions with digital receipt and social media capabilities. You can visit ZingCheckout Inc., at http://www.zingcheckout.com. For more information please call our offices at: 323-425-9464.

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Related For Sale By Owner Press Releases

New White Paper Explains How to Thrive in the Changing World of Media Relations and Social Influence

Capitola, CA (PRWEB) January 27, 2012

Social media has created a world of dizzying potential where it's easy for PR and marketing practitioners to share news with HR press, analysts and decision-makers. Yet media relations has become tougher than ever, according to a new white paper from HRmarketer.com and SocialEars.

The comprehensive article is titled "Social Influence: Thriving in a New World of Media Relations," and is available for complimentary download from the marketing software and services provider at http://www.hrmarketer.com/content/?p=407#more-407 (no registration required).

While focused on the human resources media market, the article reflects the transformation of B2B media taking place worldwide. As the media pendulum swings from print to online, the explosion of social media conversation is cascading into a supernova of online noise.

"The traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers," explains Elrond Lawrence, HRmarketer's vice president of media relations and author of the paper. "The playing field has expanded and now everyone has a voice. Communicators are starting to realize that just because they haven't heard of an industry thought leader, it doesn't mean they lack influence."

Topics covered include:

The changing media and influencer landscape
The need to join online conversations
Brand visibility through content marketing
How media analytics tools cut through the noise
10 steps for media relations in a social world

"Even though a typical press release takes weeks to develop and finesse, many marketing and PR professionals fail to think through the most important step -- targeting the right media and influencers who actually care about their news," Lawrence adds.

HRmarketer recently unveiled a groundbreaking social media analytics tool to cut through the online noise: SocialEars, which instantly locates the media and influencers that cover industry topics and displays their published articles, posts, and tweets. It's used for media relations as well as market research, competitive intelligence, locating speakers and researching material for white papers and webcasts.

About HRmarketer.com

HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. Celebrating its 10th anniversary in 2011, the company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.

About SocialEars

A social listening and media analytics software tool for the HR marketplace, SocialEars monitors the industry's blogs, Tweets, news stories and "shared" content ? allowing companies to cut through the noise and discover the influencers and content that matter.

About the Author

Elrond Lawrence, APR has over 20 years of public relations experience at Kaiser Permanente, the Ketchum agency, the San Jose Downtown Association and Fisher Vista, LLC, owner of HRmarketer.com and SocialEars. Connect with Elrond here.

Media Contact:

Elrond Lawrence, HRmarketer.com

831-632-2183

elawrence(a)fishervista.com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Related For Sale By Owner Press Releases

Twitter and Social Marketing Guru, Ted Rubin, to Appear on The Actuation Zone Radio Show, Friday, December 9, 2011

Seattle, WA (PRWEB) December 08, 2011

Ted Rubin, Chief Social Marketing Officer at Collective Bias will be interviewed on The Actuation Zone? Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.?

The show will air at 8am Pacific time, Friday, December 9, 2011. Listeners can tune-in to the show from their computers, cell phones, iPad/iPod, and Android devices; and on KRWM 106.9FM HD3 in Seattle, WA. Information on how to listen is available at http://ctrhotspot.com/page/howto-listen. The show will also be available on the Actuation Zone website at http://bit.ly/prwaz-2

Ted Rubin is a leading social marketing strategist who coined the term RoR, Return on Relationship, a concept he believes is the cornerstone for building engaged multi-million member databases, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer, and the one he built for OpenSky where Ted was the Chief Social Marketing Officer.

Many people in the social media world know Rubin for his enthusiastic, energetic and undeniably personal connection to people. He is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. RoR is the basis of his philosophy. "It?s All About Relationships!" says Rubin.

In the interview on The Actuation Zone Radio Show, Rubin will reveal to Brett Clay the secrets of his success using Twitter to gather hundreds of thousands of engaged followers.

About Ted Rubin

Ted Rubin is the Chief Social Marketing Officer at Collective Bias, the Social Marketing Strategist for MARS Advertising, and is on the Advisory Board of Blue Calypso, OpenSky, SheSpeaks, Zuberance, and Taptank.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on ContactTalk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at ctrhotspot.com/page/how-to-listen and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange.

http://www.SellingChange.com.

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