Showing posts with label Changing. Show all posts
Showing posts with label Changing. Show all posts

Saturday, 28 January 2012

WPBT2's Changing Seas Wins National Academies Award

Miami, FL (PRWEB) September 17, 2011

?Sentinels of the Seas,? an episode of WPBT2?s original production, Changing Seas, is a winner of the 2011 Communications Awards in the Film/Radio/TV category presented by the National Academy of Sciences, National Academy of Engineering and Institute of Medicine. Supported by the W.M. Keck Foundation since 2003 as part of the Keck Futures Initiative, these prestigious awards recognize excellence in reporting and communicating science, engineering and medicine to the general public.


?Sentinel of the Seas? focused on the impacts legacy contaminants are having on Florida?s bottlenose dolphins. ?This is a somewhat controversial topic, but we felt it was a very important story to be told,? says producer/writer Alexa Elliott, ?few people are aware of the impact high levels of contaminants in the oceans are having not just on marine mammals but on human health as well.?


The production team also included Kandra Velez and Veronique Koch, associate producers; Sean Hickey, editor and videographer; Jeremy Nicholson and Allan Farrell, videographers; and Ray Ratliff, graphic designer.


The winners were selected from more than 300 print, broadcast and Internet entries. Other winners include Rebecca Skloot for The Immortal Life of Henrietta Lacks in the Book category, Amy Harmon for her New York Times? article ?Target: Cancer? in the Magazine/Newspaper category, and Andrew Revkin for his New York Times? ?Dot Earth? Blog in the Online category. All recipients will be honored during a ceremony on October 14 at the National Academies? Keck Center in Washington, D.C.


?Our awards jury was particularly delighted to give this year?s television/radio award to a local public television station serving its viewers with a skillfully produced broadcast containing highly relevant science content,? says Bill Skane, Executive Director for News and Public Information at the National Academies.


?Sentinels of the Seas? can be screened online at: http://video.wpbt2.org/video/1513526384.


Major funding for Changing Seas was made possible by a generous grant from the Batchelor Foundation.


About Changing Seas

Currently in its fourth season, Changing Seas takes viewers on an exciting journey to the heart of our liquid planet. Narrated by renowned voice talent Peter Thomas, this documentary series lets viewers experience first-hand how oceanographers study earth's last frontier, and sheds light on how human activities are threatening ocean resources. http://changingseas.tv


About WPBT2

South Florida?s premier public broadcaster, WPBT2, is a community-licensed, not-for-profit media enterprise serving communities from the Treasure Coast to the Florida Keys. WPBT2 provides high quality content from PBS, independent acquisitions and its own original productions. WPBT2?s digital media platform, offers: 2HD, a 24-hour high definition channel; Digital 2.2, a mix of Science & Nature Channel, The Florida Channel and Create; Digital 2.3, V-me, a 24-hour national Spanish-language network; and http://www.wpbt2.org, the WPBT2 website including, Impromp2 (a community blog), the WPBT2 Video Player and uVu, a video sharing website.


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New White Paper Explains How to Thrive in the Changing World of Media Relations and Social Influence

Capitola, CA (PRWEB) January 27, 2012

Social media has created a world of dizzying potential where it's easy for PR and marketing practitioners to share news with HR press, analysts and decision-makers. Yet media relations has become tougher than ever, according to a new white paper from HRmarketer.com and SocialEars.


The comprehensive article is titled "Social Influence: Thriving in a New World of Media Relations," and is available for complimentary download from the marketing software and services provider at http://www.hrmarketer.com/content/?p=407#more-407 (no registration required).


While focused on the human resources media market, the article reflects the transformation of B2B media taking place worldwide. As the media pendulum swings from print to online, the explosion of social media conversation is cascading into a supernova of online noise.


"The traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers," explains Elrond Lawrence, HRmarketer's vice president of media relations and author of the paper. "The playing field has expanded and now everyone has a voice. Communicators are starting to realize that just because they haven't heard of an industry thought leader, it doesn't mean they lack influence."


Topics covered include:


The changing media and influencer landscape
The need to join online conversations
Brand visibility through content marketing
How media analytics tools cut through the noise
10 steps for media relations in a social world

"Even though a typical press release takes weeks to develop and finesse, many marketing and PR professionals fail to think through the most important step -- targeting the right media and influencers who actually care about their news," Lawrence adds.


HRmarketer recently unveiled a groundbreaking social media analytics tool to cut through the online noise: SocialEars, which instantly locates the media and influencers that cover industry topics and displays their published articles, posts, and tweets. It's used for media relations as well as market research, competitive intelligence, locating speakers and researching material for white papers and webcasts.


About HRmarketer.com

HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. Celebrating its 10th anniversary in 2011, the company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.


About SocialEars

A social listening and media analytics software tool for the HR marketplace, SocialEars monitors the industry's blogs, Tweets, news stories and "shared" content ? allowing companies to cut through the noise and discover the influencers and content that matter.


About the Author

Elrond Lawrence, APR has over 20 years of public relations experience at Kaiser Permanente, the Ketchum agency, the San Jose Downtown Association and Fisher Vista, LLC, owner of HRmarketer.com and SocialEars. Connect with Elrond here.


Media Contact:

Elrond Lawrence, HRmarketer.com

831-632-2183

elawrence(a)fishervista.com


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.


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