CT and MRI Images Now Seen in a 3D Virtual Reality World

Crystal Lake, IL (PRWEB) March 3, 2010

Eisner USA, LLC (http://www.eisnerusa.com) announced the release of its latest innovative product for the medical and veterinarian community. This 3D imaging software called BODYVIZ, combines actual medical imaging data and the best of video game technology to create vivid 3D visualization used on a PC or laptop.

The introduction of this 3D medical software allows anyone from surgeons, medical/anatomy students, imaging professionals and veterinarians, to simply ?travel? under the skin, past the bones, through the arteries, blood vessels and organs and literally fly through patients? bodies. The X-box game controller lets physicians create "clipping? planes and insert virtual surgical tools that can be maneuvered around internal structures of the anatomy in all directions.

Since receiving Federal Food and Drug Administration (FDA) 510k clearance in March 2009, BodyViz has been catching the interest of top medical institutions across the country. The Methodist Hospital in Houston, named one of ?America?s Best Hospitals? by US News and World Report, recently invested in BodyViz?s stereoscopic 16?x9? 3D silver screen. Dr. Brian Butler, Chairman of the Radiation Oncology Department at Methodist says, ?The 3D images allow us to do a pre-flight simulation of how we?re going to perform operations. That's something we?ve been unable to do outside of surgery ? until now.?

Eisner USA Vice President, J.D. Kirchberg says ?The ability to convert standard CT and MRI scans into this stunning 3D environment is amazing. The cost combined with how simple it is to use, download and install will ultimately change the way surgeons prep for surgery, how medical students will learn visually and how the patient will be more educated.

Eisner USA?s collaboration with BodyViz, allows the company to promote this innovative 3D software to a large market base. The medical community, teaching hospitals and schools, as well as free standing imaging centers that will allow patients to travel through their own bodies. Additionally, in the veterinarian market, the software will allow veterinarians and pet owners the ability to visualize their pet?s condition for the planning of definitive treatments as well as client education.

About Eisner USA, LLC

Eisner USA, LLC is a qualified, FDA registered device company that has developed a commercialization and distribution platform for the medical device industry. This model seamlessly commercializes new and innovative medical devices into the United States market and enables interested companies to concentrate and invest in new healthcare technologies while utilizing a turnkey solution for their sales and marketing component. Eisner USA is committed to developing and manufacturing innovative, high-quality, cost-effective medical devices that meet and exceed clinician needs and improve patient outcomes. Learn more at: http://www.eisnerusa.com, or contact the Media Director at 877-934-7637.

About BodyViz

Located at the Iowa State University Research Park in the Cyber Innovation Institute, BodyViz was recently awarded the prestigious Prometheus Award for Startup Company of the Year by the Technology Association of Iowa. BodyViz creates incredible 3D MRI, CT scan visualizations unlocking medical imaging for doctors, specialists, surgeons as well as teaching institutions. Leveraging expertise developed at ISU?s state-of-the-art Virtual Reality Application Center (VRAC) on Iowa State University?s campus, BodyViz was created by VRAC Director James Oliver, VRAC Associate Director, Eliot Winer and world renowned surgeon, Dr. Thom Lobe. BodyViz has extensive visualization features that enable users to quickly and effectively view and interact with their patient's data in a never-before-seen 3D manner that is changing the way medical professionals view their world. This virtual reality visualization software is affordably priced, lightweight and simple to use on laptops or PCs.Learn more at: http://www.bodyviz.com, or call 515-897-9490.

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The New World F.E.S.T. Announces ?Sustainable Art? Exhibition

Santa Monica, CA (PRWEB) September 15, 2011

The New World F.E.S.T, a large-scale, outdoor eco-festival and exposition to be held just steps from the sand in Santa Monica, CA, from October 7 through October 9, 2011, has announced it will feature a one-of-a-kind exhibition entitled ?Sustainable Art.? Over 30 leading artists from a variety of disciplines will showcase their work. All work embraces the tenets of sustainability via the use of repurposed and recycled objects and green materials. Many artists will be creating new works live.

?We?re thrilled to be able to share these environmentally and socially conscious works with the New World F.E.S.T audience,? said the exhibition?s curator Randi Kreeft. ?The art is amazing to behold, and presents a thought-provoking testament of our world and its constant transformation. Watching artists turn societal discards and waste into beauty is quite inspiring.?

Participants in ?Sustainable Art? comprise a veritable ?who?s who? in the world of contemporary eco-friendly art, including such distinguished artists as Clare Graham, Cynthia Minet, and Franklin Londin, a two time Oscar?-winning effects animator for the movies Titanic and Spiderman 2. ?Sustainable Art? is made possible by the expert curatorial team of Kreeft, whose credits include The Loft at Liz?s and SubSpace Art, and Peter Schulberg from Eco-LogicalART Gallery.

Among the pieces to be showcased by Eco-LogicalART Gallery will be its most prominent - Leann Goya?s breathtaking ?It?s In Our Hands?, an eco-themed triptych that measures 14 x 48 foot long. Eco-LA will also sponsor several ?live? youth eco-art workshops which will include the creation of an 8? by 20 foot mural that will be installed in a mid-city location as part of Eco-LA?s Project ReStore street art program.

A distinguished group of the featured artists will create/assemble new works live throughout the weekend. These include Jaime Becker (collage), Dave Lovejoy (assemblage), Michael Pukac (muralist), Alfalfa Jones (recycled clothing), Anne Marie Rawlinson (interactive), Derek McDonald (metal-smith and welder), and top non-aerosol graffiti artists including Eliot Sarrinen, Kym (CBS), Plek One (CBS), and Haste (CBS). A team of world-class muralists will use repurposed billboards as their canvas to also create live, and there will be incredible sand sculpting, befitting the event?s beachfront location.

Artists will personally conduct interactive workshops and seminars, and there will be a children?s art station offering interactive experiences for kids. And - musician Lonnie Marshall (Weapon of Choice, P-Funk, Fishbone, Red Hot Chili Peppers) will showcase his latest project The Lil? Big Ups, an exciting and unique band comprised of children playing instruments formed from ordinary household trash. Also performing on the Sustainable Art stage will be artist and world beatbox champion, Adam Matta.

The full featured artist roster for ?Sustainable Art? is available on the website (http://www.thenewworldfest.com).

A new breed of eco-festival, the family-friendly New World F.E.S.T will encompass nearly 100,000 square feet of beachfront space and feature over 150 exhibitors and 6 stages of entertainment, including live music, innovative demonstrations, product showcases, lectures and seminars, panel discussions and symposiums, and natural cooking workshops. The F.E.S.T will also feature an eco-theater screening award-winning, environmentally focused films, a ?spiritual oasis? with healing techniques, yoga classes and fitness demos, healthy food and beverage, and futuristic technology ranging from virtual reality to robots.

The New World F.E.S.T is being held at Santa Monica Beach Parking Lot 5-South - 2600 Barnard Way, South of the Santa Monica Pier at the intersection of Ocean Park and the beach. Dates and hours for the event are Friday, October 7 from 12:00 p.m. to 8:00 p.m., Saturday October 8 from 10:00 a.m. to 8:00 p.m. and Sunday, October 9 from 10:00 a.m. to 5:00 p.m. Adult admission is $ 12; children (14 and under) and seniors (60 and over) are $ 8 and infant and toddlers are free. Admission includes all music, speakers, seminars, stage activities, film screenings, workshops, and access to all exhibits including Sustainable Art.

Additional information on The New World F.E.S.T can be found at http://www.thenewworldfest.com or by calling (855) 500-FEST (3378).

Media requests may be directed to Christopher Buttner, contact info above. High-resolution artwork and artist interviews are available upon request.

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More Aerosoles Press Releases

New White Paper Explains How to Thrive in the Changing World of Media Relations and Social Influence

Capitola, CA (PRWEB) January 27, 2012

Social media has created a world of dizzying potential where it's easy for PR and marketing practitioners to share news with HR press, analysts and decision-makers. Yet media relations has become tougher than ever, according to a new white paper from HRmarketer.com and SocialEars.

The comprehensive article is titled "Social Influence: Thriving in a New World of Media Relations," and is available for complimentary download from the marketing software and services provider at http://www.hrmarketer.com/content/?p=407#more-407 (no registration required).

While focused on the human resources media market, the article reflects the transformation of B2B media taking place worldwide. As the media pendulum swings from print to online, the explosion of social media conversation is cascading into a supernova of online noise.

"The traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers," explains Elrond Lawrence, HRmarketer's vice president of media relations and author of the paper. "The playing field has expanded and now everyone has a voice. Communicators are starting to realize that just because they haven't heard of an industry thought leader, it doesn't mean they lack influence."

Topics covered include:

The changing media and influencer landscape
The need to join online conversations
Brand visibility through content marketing
How media analytics tools cut through the noise
10 steps for media relations in a social world

"Even though a typical press release takes weeks to develop and finesse, many marketing and PR professionals fail to think through the most important step -- targeting the right media and influencers who actually care about their news," Lawrence adds.

HRmarketer recently unveiled a groundbreaking social media analytics tool to cut through the online noise: SocialEars, which instantly locates the media and influencers that cover industry topics and displays their published articles, posts, and tweets. It's used for media relations as well as market research, competitive intelligence, locating speakers and researching material for white papers and webcasts.

About HRmarketer.com

HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. Celebrating its 10th anniversary in 2011, the company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.

About SocialEars

A social listening and media analytics software tool for the HR marketplace, SocialEars monitors the industry's blogs, Tweets, news stories and "shared" content ? allowing companies to cut through the noise and discover the influencers and content that matter.

About the Author

Elrond Lawrence, APR has over 20 years of public relations experience at Kaiser Permanente, the Ketchum agency, the San Jose Downtown Association and Fisher Vista, LLC, owner of HRmarketer.com and SocialEars. Connect with Elrond here.

Media Contact:

Elrond Lawrence, HRmarketer.com

831-632-2183

elawrence(a)fishervista.com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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