Cold Fire? Ignites Massive Change in Home Fire Extinguisher Market During Fire Safety Week

Vancouver, British Columbia (PRWEB) October 06, 2011

Fire Safety Week 2011 sees the revolutionary anti-combustible Cold Fire? make its journey from predominantly government and industrial use to availability for domestic use as well. Front line Tested by NASCAR racing teams and firefighters around the globe, Cold Fire?s natural fire suppressants and retardants are now available to the public for use in their own homes.

Grant Pearson, exclusive Canadian distributor for Cold Fire? believes in the product so much that he regularly plays with fire. Today he is standing in the middle of a group of police officers, military personnel and firefighters showing the Cold Fire? range of suppressants and retardants. In his hand he holds a facecloth which contains a mix of magnesium and titanium pellets. When ignited with a blow torch flames leap out and this mix burns at a scorching, white hot, 5,000 degrees. Unbelievably the metals are spewing out flame but the cloth and more importantly his hands are not burned, he is still holding on to it. When he drops the flaming cloth to the ground and sprays it with Cold Fire? the flame is immediately extinguished. Then he steps the fiery demo up a notch and sprays the Cold Fire? on his arm and puts a blow torch to it ? he doesn?t wince, shows no sign of pain and his arm is un-burnt.

?That?s why this product is so popular with NASCAR,? explains Grant. Cold Fire? puts out both hydrocarbon (gas, diesel, crude) and polar solvent (ethanol, methanol) fires. ?In the case of a methanol fire, which can burn without a visible flame, you can spray both the car and driver as a precaution; Cold Fire is non-toxic to the driver, and non-corrosive to the car.?

Incredibly at the heart of this revolutionary product is Mother Nature. ?It was noticed that certain plant life has the ability to withstand significantly high degrees of temperature. It is the saps in those plants that have the ability to reduce the intensity of the heat and protect the cellulose structure,? says Grant.

A Canadian Police veteran with 18 years experience, Grant says that traditional fire extinguishing methods just don?t cut it. ?Dry chemical extinguishers are pretty ineffective,? he says. ?In my years in law enforcement I have attended many infernos where I know this product could have made a huge difference in saving lives and property and that is why I am so passionate about it.? He?s not the only one! Police departments both in Canada and the US now use Cold Fire to protect themselves and are making it standard issue in Patrol Cars.

Cold Fire has been around for a few years and has been transforming the way firefighters combat fires, but until now the general public has not really had a glimpse at what this ground-breaking product can do for them right in their own homes or cars. ?It?s about to change the way the public view fire extinguishers and fire prevention,? says Grant. Cold Fire?s retardant can protect pretty well every area of your home and it lasts indefinitely between washes. ?So if you spray it on your carpet or curtains they are fire safe until the next time you wash them, if you mix it in the paint for the outside of your house it would be protected by the paint sealant and would significantly reduce the impact of any fire. Spray it on a wooden bunk bed and it is protected.?

There is not a blaze that Cold Fire? suppressant cannot put out, and it extinguishes so much faster and more effectively than any other method on the market. Cold Fire neutralizes hydrocarbon particles, drastically cutting the smoke damage and danger that accompany a fire. ?The smoke turns from black to white; so you can see better through the smoke. What's more, it is non-toxic. As a plant based substance, if you or your kids accidentally swallow some, breath its fumes or spray it in your eyes, it won't hurt you,? explains Grant. ?A big plus for its use around the home is that it is non-staining, leaves no residue and is not a slipping hazard.?

Grant advises that: ?During Fire Safety week we are sponsoring product to fire departments across the country so that the public can get a good look at it.? To further reinforce the in home fire safety message Cold Fire? has teamed up with Child edutainment site http://www.Cackleberries.com to sponsor fire safety messages for children between the ages of 3-7.

?This is the future of fire prevention and safety in the home and its available now. We recently introduced handy 13.5 oz aerosol cans, which are a perfect size for home use,? explains Grant. ?The formula is exactly the same as that used by fire departments all around the world.? Cold Fire TM will extinguish all Class A, B, D & K fires, which include everything from grass, to fabrics, to gasoline, to magnesium and kitchen grease fires. Grant sees a future where everyone will keep a can in their vehicle, kitchen and garage. ?Don?t leave your home, without it!?

In support of Fire Safety Week and Month, find http://www.coldfirecanada.com's resources and fire safety tips for home and work.

View Cold Fire Canada's Demonstration Video from Arizona Fire School on Youtube.

About Cold Fire Canada

Cold Fire Canada Ltd. is a federally incorporated company designed to market an organic line of products manufactured by Firefreeze Worldwide, Inc. The company is proud to be the exclusive Canadian distributor for this GREEN technology, and has a mandate to protect lives and property in an environmentally friendly way. Cold Fire Canada Ltd. is currently outfitting the RCMP with 1.5 gallon Cold FireTM extinguishers mounted in the trunk of their police cars. Although Cold FireTM is a leading fire suppression tool for fire and police, it is fast becoming a safety feature in kitchens, vehicles, boats, RVs, homes and office.

About Cackleberries:

Cackleberries is a children?s edutainment (entertainment and education) company offering a website, animation, toys, games, music and more. Most importantly Cackleberries introduces young children, three to seven, to the future of education with a dedication to keeping children safe. Cackleberries protects children from the internet with the latest technology, provides family friendly content, and never advertises to children. Children can play and learn for free about fire safety in the Cackleberries Fire and Safety House.

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Avoid the Scarcity Mindset to Survive in Difficult Times, Says Mary Kelly, PhD on The Actuation Zone? Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) October 05, 2011

Change leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change,' interviewed Mary Kelly, PhD, on The Actuation Zone? Radio Show on October 4th, 2011.

Mary Kelly is the author of 'Mastering Your World, 15 Dog-Inspired Leadership Lessons to Improve Productivity, Profits, and Communication,' recently named best leadership book of 2011 by Global eBook Awards. Kelly, who is a retired commander in the U.S. Navy, taught economics and management at the U.S. Naval Academy for 21 years. She also trains dogs and horses and is currently the coach and officer in charge of the equestrian team at the U.S. Air Force Academy.

In this interview, Kelly discusses the dog-inspired leadership lessons from her award-winning book and explains the similarities between training dogs, Naval cadets, and employees. She says one of the most important principles is to focus on and reward desired behaviors, rather than undesired behaviors. That means managers must have the self-discipline to set clear expectations and provide frequent feedback. Managers must also be highly disciplined in immediately putting a stop to negative behaviors on their team. She says allowing negative behavior to continue effectively endorses them and thereby disrupts the morale and effectiveness of the team.

Kelly also discusses her views on the current economic situation. She says, "we're going to stay in a bad place economically, I think, for quite a while. It's going to take some years to get us out of this hole we've gotten into." The danger, she says, is that company owners and managers can become consumed by a scarcity mindset and become fear-driven. Once a company's managers are fear-driven, the company loses its competitiveness and begins a downward spiral. To avoid the scarcity mindset, Kelly says managers must stop focusing on what is going wrong and start focusing on what is going right. Most importantly, companies should examine the way they interact with and serve their most valuable customers, she says.

One of the most important topics Kelly discusses is how to improve productivity. Worker productivity has been cited by economists as the the fundamental driver of economic growth in the U.S. over the last 150 years. In the interview, Kelly reveals two tips for improving a company's productivity that can be immediately implemented.

About the Actuation Zone? Radio Show

Change leadership author, Brett Clay, hosts The Actuation Zone, where he discusses business trends and today?s hot issues with thought-leaders?authors, analysts, scholars, journalists, and practitioners?who are not just adapting, but are creating and exploiting new opportunities, by leading change. The Actuation Zone is broadcast on Contact Talk Radio 106.9FM HD3 in Seattle, WA and is available on iTunes and RSS. http://actuationzone.com

About Mary Kelly

Mary Kelly, PhD is a leadership and productivity speaker, whose dynamic and unique keynotes have been helping organizations and individuals to become more productive and motivated in a fun and engaging way. http://productiveleaders.com

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Companies Must Reinvent Management to Stay Competitive, Says Julian Birkinshaw, PhD, on The Actuation Zone? Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) October 14, 2011

Change leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change,' interviewed Julian Birkinshaw, PhD, professor of strategy and entrepreneurship at the London Business School, on The Actuation Zone? Radio Show.

The interview may be heard live at 8am Pacific time, Friday, October 14, 2011 on KRWM 106.9FM HD3 in Seattle, WA or online at ctrhotspot.com. It can also be accessed on-demand at http://actuationzone.com.

Professor Birkinshaw is the author of 'Reiventing Management, Smarter Choices for Getting Work Done' and is the co-founder, along with bestselling author Gary Hamel, of the Management Innovation Lab (MLab), a unique partnership between academia and business that is seeking to accelerate the evolution of management techniques and structures.

In the interview, Birkinshaw discusses the observations and research that have led him to conclude that most companies must reinvent their management systems to remain competitive in today's markets. He notes that the management principles commonly employed by companies date back to the Industrial Revolution. In that era standardized rules and procedures enabled companies to scale manufacturing and optimize for efficiency.

However, in the 21st century, improved communication technologies and access to a global supply of resources have not only increased the number of competitors, but have also increased the speed at which competitors move in the market. Therefore, the rules of competition have now changed from efficiency to agility. Companies now must optimize their systems for innovation and agility to remain competitive.

Birkinshaw says the choices a company makes about "how it gets work done" can be thought of as a "management model", similar to the choices a company makes about how to generate profits are thought of as a "business model". He says there are two dimensions on which to make these choices:

1) Decision-making, which ranges from "hierarchical, top-down", at one end of the spectrum, to "collective wisdom" at the other end.

2) Behavior, which ranges from bureaucratic, that is "standardized," at one end of the spectrum, to emergent, that is "self-determined," at the other end.

The tendency is to think of these choices in "either-or" contrast. However, says Birkinshaw, the smartest choices are usually "both-and," and may often be counter-intuitive. The key is to look openly at which functions would benefit from less standardization. He cites examples of companies that are de-standardizing their budgeting, expense, and performance review procedures--processes that are often the most tightly controlled and standardized.

The interview also covers future trends in management, analysis of Charles Handy's Age of Unreason predictions, and other pertinent management topics, such as current trends in M.B.A. degree programs. It concludes with Professor Birkinshaw's recommendations for three changes managers should be making, today, to improve in their businesses and careers.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on Contact Talk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at http://ctrhotspot.com/page/how-to-listen and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.ChangeLeadershipGroup.com.

About Julian Birkinshaw, PhD

Julian Birkinshaw is Professor of Strategy and Entrepreneurship at the London Business School. He has written eleven books, the most recent being ?Reinventing Management? which has been called a ?must read for any manager who wants to make their organization fit for the future.? http://reinventingmanagement.com

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Social Media Expert, Mari Smith, Discusses 'The New Relationship Marketing' on The Actuation Zone Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) November 01, 2011

Mari Smith, author of 'The New Relationship Marketing, How to Build a Large, Loyal, Profitable Network Using the Social Web,' was interviewed on The Actuation Zone? Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.'

The entire interview can be heard at http://actuationzone.com/2011/10/the-new-relationship-marketing-not-just-one-to-one/.

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of 'Facebook Marketing: An Hour A Day' and her new book 'The New Relationship Marketing' was just released. Fast Company describes Smith as ?a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.? Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter.

In the radio interview, Smith discussed the latest trends in marketing and how new relationship marketing techniques help companies more effectively engage customers. She also revealed the biggest mistakes businesses make in their social technologies, where businesses should be prioritizing their marketing investments this year, and how businesses can stand out among all the competing demands for customer attention.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on the Contact Talk Radio Network and on KRWM 106.9FM HD3 in Seattle, WA at 8am Pacific time on the 2nd and 4th Fridays of every month. Host, Brett Clay, interviews authors, scholars, and practitioners that provide thought-leading information about how listeners can grow in their businesses and their lives. A complete library of shows may be listened to on-demand at ActuationZone.com. Subscription links, announcements, and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.ChangeLeadershipGroup.com.

About Mari Smith

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. With her popular blog at MariSmith.com, and her large, loyal following on both Facebook and Twitter, Smith is considered one of the top resources and thought leaders in the world of marketing.

http://www.RelationshipMarketingBook.com

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"How to Succeed in Tough Times," Says Mark Sanborn on The Actuation Zone Radio Show Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) December 06, 2011

Mark Sanborn, author of the new book, ?Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between,' was interviewed on The Actuation Zone? Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.?

The entire interview may be heard at http://bit.ly/prweb-az70.

In the interview, Sanborn discussed principles from his new book, ?Up, Down or Sideways.? Like many people, Sanborn experienced some of the biggest difficulties of his life during the last several years.

Sanborn discussed the principles of discipline, personal values, prioritization, and attitude that enabled him to overcome his difficulties and that other people can use to overcome their own difficulties. Sanborn says two of the most important principles are 1) ?I may not be the best, but I always give my best,? and 2) ?Make the most of every moment of every day.? Following these principles enables a person to know s/he has lived life to the fullest.

Other topics Sanborn covered include how to make ourselves valuable in the marketplace, the ?learner?s leverage,? the ?optimist?s orientation,? and ?continuous innovation.?

About Mark Sanborn

Mark Sanborn is an international best-selling author and noted authority on leadership and customer service. He has served as the president of the National Speakers Association and is one of the youngest speakers ever to be inducted into the Speaker Hall of Fame. Sanborn has authored eight books and nearly two dozen audio and video training programs including the best-selling books ?The Fred Factor?, ?You Don?t Need a Title to be a Leader?, and ?The Encore Effect?. Sanborn?s list of 2,400 clients include Harley Davidson, Costco, Cisco, ESPN, First Data and In & Out Burger.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on ContactTalk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at http://ctrhotspot.com/page/how-to-listen and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.SellingChange.com.

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