Avoid the Scarcity Mindset to Survive in Difficult Times, Says Mary Kelly, PhD on The Actuation Zone? Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) October 05, 2011

Change leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change,' interviewed Mary Kelly, PhD, on The Actuation Zone? Radio Show on October 4th, 2011.

Mary Kelly is the author of 'Mastering Your World, 15 Dog-Inspired Leadership Lessons to Improve Productivity, Profits, and Communication,' recently named best leadership book of 2011 by Global eBook Awards. Kelly, who is a retired commander in the U.S. Navy, taught economics and management at the U.S. Naval Academy for 21 years. She also trains dogs and horses and is currently the coach and officer in charge of the equestrian team at the U.S. Air Force Academy.

In this interview, Kelly discusses the dog-inspired leadership lessons from her award-winning book and explains the similarities between training dogs, Naval cadets, and employees. She says one of the most important principles is to focus on and reward desired behaviors, rather than undesired behaviors. That means managers must have the self-discipline to set clear expectations and provide frequent feedback. Managers must also be highly disciplined in immediately putting a stop to negative behaviors on their team. She says allowing negative behavior to continue effectively endorses them and thereby disrupts the morale and effectiveness of the team.

Kelly also discusses her views on the current economic situation. She says, "we're going to stay in a bad place economically, I think, for quite a while. It's going to take some years to get us out of this hole we've gotten into." The danger, she says, is that company owners and managers can become consumed by a scarcity mindset and become fear-driven. Once a company's managers are fear-driven, the company loses its competitiveness and begins a downward spiral. To avoid the scarcity mindset, Kelly says managers must stop focusing on what is going wrong and start focusing on what is going right. Most importantly, companies should examine the way they interact with and serve their most valuable customers, she says.

One of the most important topics Kelly discusses is how to improve productivity. Worker productivity has been cited by economists as the the fundamental driver of economic growth in the U.S. over the last 150 years. In the interview, Kelly reveals two tips for improving a company's productivity that can be immediately implemented.

About the Actuation Zone? Radio Show

Change leadership author, Brett Clay, hosts The Actuation Zone, where he discusses business trends and today?s hot issues with thought-leaders?authors, analysts, scholars, journalists, and practitioners?who are not just adapting, but are creating and exploiting new opportunities, by leading change. The Actuation Zone is broadcast on Contact Talk Radio 106.9FM HD3 in Seattle, WA and is available on iTunes and RSS. http://actuationzone.com

About Mary Kelly

Mary Kelly, PhD is a leadership and productivity speaker, whose dynamic and unique keynotes have been helping organizations and individuals to become more productive and motivated in a fun and engaging way. http://productiveleaders.com

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Companies Must Reinvent Management to Stay Competitive, Says Julian Birkinshaw, PhD, on The Actuation Zone? Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) October 14, 2011

Change leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change,' interviewed Julian Birkinshaw, PhD, professor of strategy and entrepreneurship at the London Business School, on The Actuation Zone? Radio Show.

The interview may be heard live at 8am Pacific time, Friday, October 14, 2011 on KRWM 106.9FM HD3 in Seattle, WA or online at ctrhotspot.com. It can also be accessed on-demand at http://actuationzone.com.

Professor Birkinshaw is the author of 'Reiventing Management, Smarter Choices for Getting Work Done' and is the co-founder, along with bestselling author Gary Hamel, of the Management Innovation Lab (MLab), a unique partnership between academia and business that is seeking to accelerate the evolution of management techniques and structures.

In the interview, Birkinshaw discusses the observations and research that have led him to conclude that most companies must reinvent their management systems to remain competitive in today's markets. He notes that the management principles commonly employed by companies date back to the Industrial Revolution. In that era standardized rules and procedures enabled companies to scale manufacturing and optimize for efficiency.

However, in the 21st century, improved communication technologies and access to a global supply of resources have not only increased the number of competitors, but have also increased the speed at which competitors move in the market. Therefore, the rules of competition have now changed from efficiency to agility. Companies now must optimize their systems for innovation and agility to remain competitive.

Birkinshaw says the choices a company makes about "how it gets work done" can be thought of as a "management model", similar to the choices a company makes about how to generate profits are thought of as a "business model". He says there are two dimensions on which to make these choices:

1) Decision-making, which ranges from "hierarchical, top-down", at one end of the spectrum, to "collective wisdom" at the other end.

2) Behavior, which ranges from bureaucratic, that is "standardized," at one end of the spectrum, to emergent, that is "self-determined," at the other end.

The tendency is to think of these choices in "either-or" contrast. However, says Birkinshaw, the smartest choices are usually "both-and," and may often be counter-intuitive. The key is to look openly at which functions would benefit from less standardization. He cites examples of companies that are de-standardizing their budgeting, expense, and performance review procedures--processes that are often the most tightly controlled and standardized.

The interview also covers future trends in management, analysis of Charles Handy's Age of Unreason predictions, and other pertinent management topics, such as current trends in M.B.A. degree programs. It concludes with Professor Birkinshaw's recommendations for three changes managers should be making, today, to improve in their businesses and careers.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on Contact Talk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at http://ctrhotspot.com/page/how-to-listen and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.ChangeLeadershipGroup.com.

About Julian Birkinshaw, PhD

Julian Birkinshaw is Professor of Strategy and Entrepreneurship at the London Business School. He has written eleven books, the most recent being ?Reinventing Management? which has been called a ?must read for any manager who wants to make their organization fit for the future.? http://reinventingmanagement.com

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Social Media Expert, Mari Smith, Discusses 'The New Relationship Marketing' on The Actuation Zone Radio Show, Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) November 01, 2011

Mari Smith, author of 'The New Relationship Marketing, How to Build a Large, Loyal, Profitable Network Using the Social Web,' was interviewed on The Actuation Zone? Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.'

The entire interview can be heard at http://actuationzone.com/2011/10/the-new-relationship-marketing-not-just-one-to-one/.

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of 'Facebook Marketing: An Hour A Day' and her new book 'The New Relationship Marketing' was just released. Fast Company describes Smith as ?a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.? Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter.

In the radio interview, Smith discussed the latest trends in marketing and how new relationship marketing techniques help companies more effectively engage customers. She also revealed the biggest mistakes businesses make in their social technologies, where businesses should be prioritizing their marketing investments this year, and how businesses can stand out among all the competing demands for customer attention.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on the Contact Talk Radio Network and on KRWM 106.9FM HD3 in Seattle, WA at 8am Pacific time on the 2nd and 4th Fridays of every month. Host, Brett Clay, interviews authors, scholars, and practitioners that provide thought-leading information about how listeners can grow in their businesses and their lives. A complete library of shows may be listened to on-demand at ActuationZone.com. Subscription links, announcements, and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.ChangeLeadershipGroup.com.

About Mari Smith

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. With her popular blog at MariSmith.com, and her large, loyal following on both Facebook and Twitter, Smith is considered one of the top resources and thought leaders in the world of marketing.

http://www.RelationshipMarketingBook.com

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Get Out of Your Own Recession by Harnessing Total Confidence, Says Tim Sanders, Author of 'Today We Are Rich', on The Actuation Zone Radio Show, Hosted by Brett Clay

Seattle, WA (PRWEB) November 15, 2011

Change Leadership Group CEO, Brett Clay, interviewed Tim Sanders, author of ?Today We Are Rich? on The Actuation Zone Radio Show.

The complete interview can be heard at http://ActuationZone.com

Sanders, who is also the author of the international best seller, ?Love is the Killer App?, discussed how to harness the power of total confidence to experience a happier and more fulfilling life. He said total confidence comes from 1) belief in yourself, 2) trust in your ?team?, and 3) faith in a higher purpose. He also described the difference between ?circumstantial confidence? vs ?lifestyle design confidence? and how they can impact your success.

Sanders also described how he pulled himself out of a 13-year slump he calls his ?sideways years.? With average American household income lower now than a decade ago, many people feel they are going sideways, at best, in their businesses, careers, and lives. Sanders says a macroeconomic recession does not have to turn into a ?personal recession?. Rather, economic downturns offer the catalyst to rejuvenate skills and pursue new opportunities. In the interview, Sanders describes a number of powerful, easy-to-implement actions people can take to put ?rocket fuel? into their businesses and careers.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on the Contact Talk Radio Network and on KRWM 106.9FM HD3 in Seattle, WA at 8am Pacific time on the 2nd and 4th Fridays of every month. Host, Brett Clay, interviews authors, scholars, and practitioners that provide thought-leading information about how listeners can grow in their businesses and their lives. A complete library of shows may be listened to on-demand at ActuationZone.com. Subscription links, announcements, and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.ChangeLeadershipGroup.com.

About Tim Sanders

Tim Sanders, author of "Today We Are Rich," and the international best seller, "Love is the Killer App," is a former Yahoo executive who has launched companies, built brands, and now runs a media services company specializing in business trends, new media and human behavior. He?s one of the top-rated speakers on the conference and lecture circuit, and consults with an elite group of global brands.

http://twar.com

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"How to Succeed in Tough Times," Says Mark Sanborn on The Actuation Zone Radio Show Hosted by Change Leadership Author, Brett Clay

Seattle, WA (PRWEB) December 06, 2011

Mark Sanborn, author of the new book, ?Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between,' was interviewed on The Actuation Zone? Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.?

The entire interview may be heard at http://bit.ly/prweb-az70.

In the interview, Sanborn discussed principles from his new book, ?Up, Down or Sideways.? Like many people, Sanborn experienced some of the biggest difficulties of his life during the last several years.

Sanborn discussed the principles of discipline, personal values, prioritization, and attitude that enabled him to overcome his difficulties and that other people can use to overcome their own difficulties. Sanborn says two of the most important principles are 1) ?I may not be the best, but I always give my best,? and 2) ?Make the most of every moment of every day.? Following these principles enables a person to know s/he has lived life to the fullest.

Other topics Sanborn covered include how to make ourselves valuable in the marketplace, the ?learner?s leverage,? the ?optimist?s orientation,? and ?continuous innovation.?

About Mark Sanborn

Mark Sanborn is an international best-selling author and noted authority on leadership and customer service. He has served as the president of the National Speakers Association and is one of the youngest speakers ever to be inducted into the Speaker Hall of Fame. Sanborn has authored eight books and nearly two dozen audio and video training programs including the best-selling books ?The Fred Factor?, ?You Don?t Need a Title to be a Leader?, and ?The Encore Effect?. Sanborn?s list of 2,400 clients include Harley Davidson, Costco, Cisco, ESPN, First Data and In & Out Burger.

About the Actuation Zone? Radio Show

The Actuation Zone? Radio Show airs LIVE on ContactTalk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at http://ctrhotspot.com/page/how-to-listen and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of ?Selling Change,? named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.SellingChange.com.

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