ClickZ Connected Marketing Awards 2010 Announced in San Francisco, August 17

San Francisco, CA (PRWEB) August 17, 2010

Reebok, the National Hockey League, and the Indianapolis Symphony Orchestra are among the winners of ClickZ Connected Marketing Awards 2010. The awards recognize brands and organizations that have embraced innovation and creativity to connect with their audiences - and drive results.

"Much conventional wisdom in marketing is being reconsidered. The key concept ushering in these changes is the notion of connectivity. Connected marketing is more about the change in consumer behavior than it is in the technology available to marketers," said Mike Grehan, VP and global content director for ClickZ, Search Engine Watch, and SES.

Winners were announced today as part of Connected Marketing Week, a week-long festival of digital marketing events, now taking place at the Moscone Center in San Francisco.

Entries were judged on four criteria ? creativity, innovation, interactivity, and business outcomes. It was important to our judges that the campaign had a significant effect on the organization?s business.

?Marketers are clearly committed to tapping social networks, search, e-mail, and other marketing channels to connect with customers and prospects using creative and integrated techniques. Brands participating in ClickZ Connected Marketing Awards demonstrated that these efforts can bring solid business results regardless of their organization's size," said Anna Maria Virzi, ClickZ's executive editor.

The editorial teams of Incisive Media?s ClickZ and Search Engine Watch and the online publications' Experts columnists judged the awards. ClickZ's Caitlin Rossman coordinated the effort.

Award Winners and Honorable Mentions

Award: Excellence in Connected Marketing

Winner: Asking people to bring their mobile phones to a symphony concert seems counterintuitive. But that's exactly what the Indianapolis Symphony Orchestra did as part of its "Next Audience Engagement Strategy" campaign to connect with its audience during a pre-concert talk. The campaign also tapped other social networks, such as YouTube, to attract a new generation to the symphony.

Honorable mention: ?Bermuda Ministry of Tourism? campaign

Award: Best Use of Search Marketing

Winner: Reebok for its ?Reebok EasyTone? campaign that featured provocative messaging and imagery and used a search effort focused on branded, product specific and toning shoes campaigns.

Honorable mentions: ?Streeter Place? and ?Sunrise Senior Living - Finding Friends in New Ways? campaigns

Award: Best Use of Social Media Marketing

Winner: Next To Normal, an Original Musical, for its ?Next to Normal: The Twitter Performance? campaign that tapped social marketing, particularly Twitter, as a marketing tool that succeeded in getting the album to the top 10 most downloaded on iTunes and Amazon.com with a limited budget.

Honorable mention: ?Deb Shops - Deb Model Search? campaign

Award: Best Use of E-mail Marketing

Winner: NHL for its ?NHL Ticket On-Sale? campaign consisting of an e-mail announcement to over 800,000 fans, customized to their locale with the local team schedule and links to ticket purchasing sites.

Honorable mentions: ?Chick-fil-A's Enhanced E-mail Program,? ?Massage Envy's Massage for the Cure," and ?PETA's E-mail Marketing Strategy? campaigns

Award: Best Use of Mobile Marketing

Winner: OpenTable for its ?OpenTable Mobile? campaign that launched apps for the Palm, BlackBerry, Android, Nokia, iPhone, and iPad with interfaces mimicking the OpenTable website and incorporating unique features such as geo-location.

Honorable mention: ?Kmart Prot?g?? campaign

Award: Best Use of Online Video for Marketing

Winner: Ginger Software for its video advertising campaign that included creative animation and iterative tests, resulting in increased conversion rates.

Honorable mention: ?Neighborhood Assistance Corporation of America's (NACA) Save the Dream Tour? campaign

Award: Best Use of Display Advertising

Winner: Boden for its ?Personalized Retargeting Campaign? featuring dynamic ad banners personalized in real-time to retarget viewers who had previously left the website without making a purchase.

Honorable mention: ?EyeWonder's Client Testimonials? campaign

Award: ClickZ Marketing Excellence Award

Winner: This honor is being awarded posthumously to e-mail deliverability expert Stefan Pollard, a ClickZ expert contributor from 2006 to 2010. Pollard, who died in May 2010, was a champion of best practices and selflessly gave his time to others.

For more information about the winning campaigns of ClickZ Connected Marketing Awards 2010, please visit http://www.clickz.com/awards

About Connected Marketing Week

The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. This week, VeriSign signed on as a sponsor of Connected Marketing Week, joining almost 100 other companies including but not limited to Google, Microsoft/Bing, iContact, iProspect, Adobe, Bruce Clay, Ask, Open Text, American Express OPEN, Performics, BT, Doubletree Hotels, Virgin America, and tap11.

Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions, and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services, and technologies.

For more information on the festival of events currently taking place at Connected Marketing Week, visit http://www.connectedmarketingweek.com

About ClickZ, Search Engine Watch, and SES

Incisive Media's ClickZ is a unique resource for digital marketing news, information, commentary, advice, opinion, and research. Other Incisive Media resources include SES, a leading global conference and training series focused on search engine marketing, and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com

For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/

For more information, contact:

Greg Jarboe, SEO-PR, Inc.

978-549-9537

Christian Georgeou, Incisive Media

212-457-7844

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New-Look Travelmood Boosts Choice of Tailor Made Holidays for 2010

(PRWEB) December 11, 2009

Following a complete re-brand, Travelmood has added a whole host of exciting new destinations, holiday ideas and authentic experiences to its collection of long-haul, tailor-made holidays.

Travelmood customers can now visit a wider range of holiday destinations including holiday hot-spots never before offered by the specialist tour operator and retailer. In addition, Travelmood?s 14 new-look brochures and website showcase a variety of hotels and itineraries that are new for 2010, spanning the world?s most captivating of far-flung countries.

Travelmood has long been known for its specialism in the Far East, Australia and New Zealand, North America and Southern Africa but now, for the first time in the company?s history, Travelmood is offering holidays to South America, the Caribbean and Indian Ocean.

The Latin America & Caribbean brochure is full to the brim with locally escorted tours, beach holidays, city breaks and tailor-made packages to suit all type of travellers. With hotels ranging from three to five-star, Travelmood?s programme offers flexibility and competitive prices.

In South America, Travelmood customers can visit the popular destinations of Costa Rica, Guatemala, Mexico, Cuba, Peru, Galapagos, Chile, Argentina and Brazil. Locally escorted tours range from ?Classic Yucatan?, an eight-day Mexico holiday from just ?1,259 per person to ?From the Andes to the Galapagos?, a 14-day trip to Peru, Ecuador and the Galapagos from ?3,599 per person.

In the Caribbean, Travelmood has negotiated some excellent special offers with superb hotels in Cuba, Barbados, St Lucia, Antigua and the Bahamas, including free nights, free board upgrades, children stay free and children eat free. Caribbean beach-breaks include a five-night package to Antigua from ?939 per person, a five-night holiday to Barbados from ?1,219 per person and five nights in the Bahamas from ?999 per person.

Travelmood?s brand new Indian Ocean programme features Sri Lanka, Seychelles, Mauritius, Maldives, Dubai, Abu Dhabi and Oman. New route launches from airlines including as Oman Air have made dream multi-centre holidays such as Oman, Maldives and Sri Lanka possible. Travelmood has also added India to its repertoire with beach breaks in Goa, houseboat stays in Kerala and complete India touring itineraries on offer.

In Africa, Travelmood has broadened its selection of holidays to incorporate Kenya, Tanzania and Zanzibar, which complement the tour operator?s ever popular Egypt and Southern Africa programmes.

New hotels and resorts that feature in Travelmood?s 2010 holiday selection include the Aria and Vdara hotels in Las Vegas? new CityCenter complex, the Maritim in Mauritius which re-opened in November 2009 following a ?23 million renovation and the Kempinski Soma Bay in Egypt which opened its doors in July 2009.

New for 2010 in the Maldives are The Hilton Iru Fushi Resort & Spa, which was re-branded in July 2009, Lily Beach, a five-star all inclusive resort which re-opened in May 2009 following a complete renovation, the all inclusive, Centara Grand Island Resort & Spa which opens in January 2010 and the Holiday Inn Kandooma which will be ready in December 2009.

In addition, Travelmood offers ?Adventure? holidays through its partnerships with TUI-owned activity brands including Exodus, The Adventure Company and Imaginative traveller and other third-party suppliers such as GAP.

Travelmood?s exciting collection of brochures includes:

????Australia 2010????????????????????????????????????
????New Zealand 2010????????????????????????????????
????Australia & New Zealand Touring ????
????Far East 2010????????????????????????????????????
????Indian Ocean 2010????????????????????????????
????Latin America & Caribbean 2010????
????Africa 2010????????????????????????????????????????????
????USA & Canada 2010
????Walking & Trekking Adventures
????Family Adventures
????Discovery Adventures
????Adventure Collection
????South, Central & North America Adventures
????Worldwide Adventures
After being in operation for more than 25 years, Travelmood was acquired by TUI Travel Plc in May 2008. As well as introducing a host of new holiday destinations, hotels and itineraries for 2010, Travelmood has re-launched its website and is increasing its retail presence. The company opened a brand new flagship travel shop in Leeds in November 2009 and will open two further stores in early 2010. This will bring the total number of retail outlets to eight.

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Sales of Torco Race Fuels, Torco Accelerator, and Torco RC Nitro Go Off the Charts in 2011 with a 45% Increase in Revenue Versus 2010

Scottsdale, AZ (PRWEB) January 27, 2012

In spite of a sluggish national economy, Torco Race Fuels experienced a record year in 2011, with an amazing 45% increase in revenue versus 2010. Torco is the fastest growing company in the race fuel industry! Its growth in revenue took place across the entire product line with Torco Race Fuels, Torco Accelerator, and Torco RC Nitro Fuels all growing at a record pace.

Helping fuel Torco's growth was the expansion of its team of distributors, its customer base, and the introduction of a new, smaller Accelerator container for those customers who prefer a container that fits easily into a saddle bag. In addition, Torco was a hit at both the SEMA Show in Las Vegas and the PRI Show in Orlando.

According to Torco owner, Dana Feather,"Torco is building a winning team and provides the best race fuel in the industry." 2012 is expected to be another record year with new and exciting developments that will be forthcoming.

Thanks to its rapid growth, Torco Race Fuels has moved its Headquarters to a modern and efficient 7200 sq. ft. facility in Apache Junction, AZ. The expanded facility has improved productivity, work flow, and quality control.

Join with racers around the globe and select Torco Race Fuels: "The Choice of Champions".

http://www.torcoracefuel.net

http://www.torconitro.com

Visit Torco on FaceBook at Torco Race Fuels and Torco RC Nitro

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