Customer-Centric Merchandising Engine in GoECart 8.2 Helps Retailers Sell More? to Today's Savvy Online Consumers

Bridgeport, CT (PRWEB) June 7, 2010

GoECart?, the leading provider of on-demand ecommerce solutions, today announced significant improvements to its built-in merchandising engine, including some exciting new advanced discount and promotion capabilities. The updates, which are being offered with GoECart 8.2, are designed to help merchants to Sell more? on the web and compete in ecommerce markets that are rapidly maturing.

The new features empower merchants to grow revenues through incentives like custom discounts and coupons codes. Merchants can offer a wide variety of rules-based discounts, such as tiered discounts, product discounts, category discounts, order discounts and shipping discounts are all provided. Merchants may also offer opt to affiliate coupons and promotional codes with their product offerings. The coupons and codes can then be distributed via multiple channels-- including GoECart's own robust transactional email capabilities-- so merchants can track channel effectiveness and make adjustments as needed.

These new merchandising features offer numerous business benefits to merchants including:

????Greater conversion rates
????Higher average order value (AOV) and order size
????Better differentiation over competing sites
????Increased customer loyalty and relationship building
????Better decision making for future promotions through merchandising analytics
Regarding the new functionality, Manish Chowdhary, GoECart's CEO, said "We are very pleased to offer our merchants these exciting new merchandising features. As ecommerce markets mature, online consumers become more savvy, and competition grows even more fierce, it is absolutely imperative that online retailers merchants entice shoppers and learn to better differentiate themselves in order to capture market share."

Current research supports this claim. According to research firm eMarketer, 221 million people in the US will be online in 2010, about 71% of the total population. Their numbers will continue to grow, reaching 250 million by 2014. However, today's sophisticated shoppers want and expect more from ecommerce sites. Expectations are being set not only by retail sites like Amazon.com? and eBay? but also by the latest web 2.0 technologies and social networking sites like Facebook?, YouTube, and Twitter?."

Some specific examples of unique discounts a merchant can set with the updated discounts engine include: buy one product and get a second product at half off, get free shoes with purchase of a dress, receive 10% off all products in Toys category only, get free ground shipping on orders over $ 50, and so on. Coupon and promotion code functionality is similar to that offered by the major online retailers.

GoECart is best known for helping smaller and mid sized merchants keep pace with these types of changes to deliver the same high-end user experience offered by leading retailers. GoECart 8.2 combines over 250 award-winning ecommerce software features with a highly customizable web storefront, enterprise-class site hosting (99.9%+ uptime), and an award-winning shopping experience for customers.

In addition to the improved discounts and transactional email engine, version 8.2 also features GoECart's ground-breaking Intelligent SEO? capability that automatically optimizes web pages in the storefront for display in the major search engines like Google?, Yahoo!?, and Microsoft? Bing?. More companies have also been added to GoECart's Thriving Partner Ecosystem? of the world's leading ecommerce solution providers. This includes new support for Adobe? Scene7? rich media, Avalara? sales tax solutions, and Omniture? web analytics; as well as advanced integration with FedEx?, additional support for PayPal? payment services.

About GoECart

GoECart empowers merchants and retailers of all sizes with innovative, on-demand ecommerce solutions designed to address the challenges of the ever-changing web. Hundreds of organizations rely on GoECart every day to Sell more? merchandise online and compete more effectively. GoECart's proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world's busiest ecommerce sites. GoECart's Thriving Partner Ecosystem? provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today's savvy web shoppers. And our team of passionate ecommerce experts keeps our clients at the forefront of ecommerce.

Press Contacts:

For GoECart:

Manish Chowdhary, CEO

marketing(at)GoECart(dot)com

http://www.GoECart.com

877-243-3612

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National Geographic Taps into a Century of Travel Experience to Create Comprehensive Line for Today's Travelers

Washington (PRWEB) August 7, 2006

National Geographic is introducing a range of high-quality travel and travel-related products for the consumer market. Drawing inspiration from 118 years of travel experience and feedback from its seasoned, globetrotting explorers, National Geographic has created a line of camera bags, apparel and travel accessories designed to make travel easy and efficient.

The new products include:

National Geographic Earth Explorer Camera Bags ? Guided by the expertise of National Geographic?s field photographers, Manfrotto has created a collection of high-end backpacks and shoulder bags that blend style and technology for ideal function and convenience. The hemp and cotton fabrics are accented by antique brass buckles for an authentic explorer look. Internal and external padding zones provide protection for cameras, photographic accessories and personal belongings. National Geographic Earth Explorer Camera Bags are available in a variety of sizes and carrying styles.

National Geographic Travel Collection ? National Geographic has designed a line of men?s travel apparel that captures the spirit of today?s explorer with a versatile yet stylish edge. The Fall 2006 Travel Collection comprises five core styles and additional lifestyle pieces, including a bonded shirt jacket, a sueded shirt jacket and a reversible CPO-look shirt. Whether you?re exploring the Amazon or relaxing in your backyard, the collection of men?s sportswear offers versatility and utility while presenting a coordinated look. The Fall 2006 Travel Collection will be available at select Dillard?s department stores.

National Geographic Headwear ? NG headwear from Imperial outfits any adventure with styles from the standard baseball hat to Aussie bush-style hats. Water repellent and equipped with a CoolMax sweatband to wick away moisture and dry quickly, these hats are ideal for any kind of weather and expedition. The Traveler, a brushed twill, Aussie-style hat with a mesh-ventilated crown, and the Explorer, a more rugged brushed twill, bush-style hat, contain SPF 30 to provide extra protection from UV rays. Select styles of NG headwear are available at select Dillard?s stores.

National Geographic 6x18 Waterproof Binocular ? Ultra-compact, waterproof and fog-proof, this pocket-sized, nitrogen-purged binocular from Citiwell International weighs just 6.5 oz. and has a field view of 392 feet at 1,000 yards. Features include 18mm coated glass optics for a clear, sharp and detailed image; rubber body armor for solid grip and protection; and 6x power magnification. The National Geographic 6x18 Waterproof Binocular is perfect for canoeing, hiking, travel and sightseeing in any weather conditions and will be available in August 2006 in the National Geographic catalog.

National Geographic Night Vision Travel Monocular ? This ultimate lightweight travel companion from First Texas Products L.P. lets travelers see the world at night. State-of-the-art features for dusk-to-dawn exploring include all-glass optics, automatic light-protection sensor and a high-quality Infrared Illuminator and intensifier tube. The National Geographic Night Vision Travel Monocular will be available in select stores.

The Society offers a variety of National Geographic Expeditions for travelers looking to unleash their inner explorer. Under the guidance of National Geographic experts, expedition goers can explore natural wonders, exotic wildlife and cultures throughout the world. Locations include New Zealand, Antarctica, Bhutan, Southern Africa and Belize, among others.

National Geographic Books, through its array of field, city and travel guides, and National Geographic Traveler magazine, with its great pictures and information-rich articles, inspire readers and give them the tools to experience the globe themselves. Now, the National Geographic Travel Collection, bags and accessories arm today?s travelers with durable, modern gear and clothing to help them make the most of their travel adventure.

?National Geographic recognizes that consumers are changing the way they travel,? said Markus Hutnak, director of licensing, apparel and outdoor gear. ?Our goal is to address these changing needs by providing consumers the tools necessary to make every travel experience easier and more enjoyable.?

All of National Geographic's net proceeds from the sale of licensed products go to support the Society?s mission programs, including research grants and expeditions.

The National Geographic Society is one of the world?s largest nonprofit scientific and educational organizations. Founded in 1888 to ?increase and diffuse geographic knowledge,? the Society today works to inspire people to care about the planet. It reaches more than 350 million people worldwide each month through its official journal, National Geographic, and four other magazines; National Geographic Channel; television documentaries; radio programs; films; books; videos and DVDs; maps; and interactive media. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geographic illiteracy.

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